“Let’s break through the fear and doubt” ITZY’s confident ‘cake’ [Interview]
July 31, 2023
[Sports Seoul | [Reporter Jung Ha-eun] ITZY is aiming for a summer hit with the new summer song 'Cake'.
ITZY will make a comeback with the release of the new mini-album 'KILL MY DOUBT' and the title song 'CAKE' at 6 pm on July 31st.
Yeji said, "Maybe it's because we know that many people are waiting for our comeback as much as they love us, so I thought a lot about how I could approach them with better music and performances, and every time I made a comeback, I felt a little pressure." Rather, it motivated us to grow and work hard.”
Itzy's mini-album "CHECKMATE," released in July of last year, climbed to No. 8 on the US Billboard main chart "Billboard 200," achieving its own best since it first entered the chart in 2021. In November, the mini-album 'CHESHIRE' surpassed 1 million album sales following 'Checkmate', and ITZY became the '2nd consecutive million-selling artist'.
In April of this year, they celebrated the finale of their first world tour with 20 concerts in 16 regions. The tour, which kicked off in August 2022 at SK Olympic Handball Stadium in Olympic Park, Seoul, proved its powerful ticket power by achieving a sold-out Americas tour in 8 US regions and sold-out tickets for 10 performances in 7 Asian regions.
Regarding the reason for ITZY's global popularity, Yuna said, "I think it's because of the cheering messages for self-esteem and charismatic performances." It seems,” he said himself.
Lia said, “I wonder if you like the different colors of the five members and the energy they emit on stage when they are together. I thought I wanted to be sympathetic,” he said.
ITZY, which has grown remarkably through various activities and achievements, will once again captivate fans around the world with the mini-album "Kill My Doubt" in July 2023. The new album is an album that conveys 'strong faith and courage to overcome doubts about oneself', and ITZY's expressive power, which has continued to speak candidly and confidently about themselves since their debut, stands out.
Ryujin said, “Like everyone else, we have doubts and insecurities within ourselves, and we wanted to convey the meaning that trusting and loving ourselves is only possible when we face and overcome all those doubts and anxieties.” He explained the meaning of 'Kill My Doubt', saying, "I wanted to tell you that you are doing well and will do well."
Chaeryeong said, “During the process of ITZY’s growth, we realized that we always had doubts about whether we were doing well while worrying a lot. It is more meaningful because the name of the album was completed based on what he said himself.”
The title song 'Cake' is the first collaboration song with Black Eyed Pilseung, a popular K-pop composer.
Regarding her first encounter with Black Eyed Pilseung, Yeji said, “It was very strange that he gave us a song. While working together, it seems that 'Cake' was able to become a more perfect song for us thanks to the good guidance that fits Itzy's style, and the careful visits to the MV filming site." told
Chaeryeong expressed satisfaction, saying, "When I first heard 'Cake', I had the impression that it was a very cute and bright song, but when I actually recorded it, I really liked it because it seemed to express a confident and energetic atmosphere in a hip way."
Lastly, ITZY also revealed their ambition to continue the winning formula of “ITZY = Summer” with the new song “Cake”.
Regarding ITZY's summer song, Lia said, "I think people like the cool and pleasant atmosphere that fills the stomach like a soda. The title song 'Cake' this time is also such a song,” he said.